You Only Pay Per Closed Client
We run cold email campaigns for B2B companies — from building verified lead lists and crafting tailored outreach, to managing replies and booking qualified meetings straight into your calendar. No ad spend. No retainers. You only pay when we close a client.
Trusted by growth-focused businesses worldwide
What we do
Three services. Zero risk. Pay per closed client.
Monica Leads only gets paid when you close a deal. Whether it's done-for-you email marketing, precision lead generation, or go-to-market coaching — every engagement is structured so we win when you win.
Done-For-You Email Marketing
We build and manage your entire email marketing operation. From strategy to copywriting to sending — we handle it all so you can focus on closing deals.
What's included
- Email strategy & campaign planning
- Copywriting & design
- List building & segmentation
- Automation & sequences
- Deliverability management
- Monthly reporting & optimisation
Commission model
Pay per closed client — you only pay when we bring you a deal that actually closes. No monthly fees, no retainers, no upfront costs.
Precision Lead Generation
We fill your pipeline with high quality, ready-to-buy leads using targeted cold email outreach. No retainers. No fluff. Just qualified prospects landing in your inbox.
What's included
- Ideal customer profile research
- Lead list building & verification
- Cold email copywriting
- Multi-step outreach sequences
- Inbox & reply management
- Qualified lead delivery
Commission model
Pay per closed client delivered. We agree a fixed fee per closed deal upfront — you only pay when a lead becomes a paying customer.
Go-To-Market Coaching
Not sure how to take your product or service to market? We coach founders and sales teams on building a GTM strategy from scratch — positioning, outreach, messaging and pipeline building.
What's included
- ICP & positioning workshop
- Outreach strategy & messaging
- Email & sales script templates
- Pipeline & CRM setup guidance
- Weekly coaching calls
- Accountability & progress tracking
Commission model
Pay per closed client — our fee is tied to the revenue generated from clients we help you close through the GTM strategy we build together. We win when you win.
How it works
Three steps to a full pipeline.
We Learn Your Business
Deep-dive workshop to understand your offer, ICP, and what makes your buyers say yes.
We Build & Launch Your Campaign
Infrastructure, copy, lists, and sequences — fully built and warmed up before send one.
You Receive Qualified Leads
Booked calls and replies routed straight to your inbox. We handle the rest.
Client results
Real campaigns. Real pipeline.
A snapshot of recent client campaigns — every one of these was delivered on a pay-per-closed-client basis. No retainers, no upfront fees. You only pay when the deal closes.
Cinniatech
Fully managed cold email — lists, copy, inbox warming and reply management.
B2B SaaS client
Ran outbound for a B2B SaaS — qualified opportunities delivered straight into their pipeline.
Agency client
Scaled outbound to nearly 30K sends with consistent reply rates and booked opportunities.
Early-stage client
Launched outbound from zero — 13K sends in the opening weeks and 31 opportunities into the pipeline.
Results
Proof, not promises.
"Monica Leads booked us 18 qualified demos in our first month. The quality blew our previous agency out of the water."
"Finally an outbound team that gets B2B. The replies we get sound like real conversations, not spam."
"We doubled pipeline in 60 days. Monica's team treats our brand like their own — couldn't recommend more."
Why pay per closed client?
Because we believe agencies should earn their fee — not bill for it. Monica Leads only gets paid when you close a deal. That means zero risk for you, and a team that's genuinely invested in winning you paying customers.
Pay per closed client
No retainers, no upfront fees, no monthly invoices for activity that doesn't move the needle. You only pay when we bring you a deal that actually closes.
Our incentives are aligned
We make money when you make money. Every campaign, every lead, every coaching call is built around one outcome — a closed client. Not billable hours.
Zero risk to test us
Most agencies ask for £3-10k a month before they've proven anything. We only get paid when you close a deal. If we can't deliver, you don't pay a penny.
Ready to grow? Let's talk.
Free 30-minute strategy call. We'll map out exactly how to fill your pipeline.
Book a Call